Really enjoyed the day. Here's my contribution: social currency creation. A few thoughts about what makes good social media currency, how to create it and how to come up with ideas that can be shared.

Case studies from Obama - getting the basic right by keeping it simple, Will it Blend? - problems we didn't know needing solving, TMobile - people not abstractions, Dell IdeaStorm -  credibility through letting people get involved, Seal the Deal (one we did) - connecting with people in a meaningful way, Ford Fiesta and Sony MAG (another one of ours) - story-telling that involves the community.