Figaro Digital - Social Brand Fitness
The legs are like lead, the heart is beating, the back aches but we keep pounding the road. Lifting a heavy head, we look up to realise we haven’t even done the first mile. That can’t be right. We’re giving it everything and we’re near the bottom of the tank already. Then the reality hits; we weren’t made for this. We simply weren’t built for this relentless effort. We weren’t created to converse. We’re brands, this isn’t what we’re used to. Social media is no jog around the park. It’s a marathon. So how do you know if you’re ready to get on the starting line? Have you got the legs to make it to the end? Do you even know where the finish line is?
