Perhaps, but what’s undeniable is that more and more people are using the internet as a way to be social. Whether with friends, colleagues or brands, people are engaging in new and powerful ways. Yes, it’s disruptive and full of potential risks, but it also presents exciting new opportunities to capture the imagination, change opinions and behaviour.

Marketers and their brands that take these opportunities can win new customers and loyalty that can turn into positive business results. Figaro Digital’s Social Media Conference will allow you to learn from people who deeply understand the role that social media is playing now, and will play in the future for achieving marketing and business results.